Pre and Post Covid-19 Transformation in the Financial and Marketing Practices of Museums: An Analysis of the Government Museum Chennai and City Palace Museum Udaipur.

Abstract

The research focuses on the effect of the pandemic on the museum. The two main areas of focus are marketing and finance management of the museums with the case study of the Government Museum Chennai and the City Palace Museum, Udaipur. All three museums are known for the antiquity of their collections, the history of the buildings which house these collections and the architecture of the building. The Government Museum, Chennai, is a museum run by the Government, while the City Palace Museum, Udaipur is a Non- profit Organisation run by a public charitable trust. The research will look at the marketing and the funding transformation in the museum because of the COVID-19 pandemic. The selection of Government Museum Chennai, the City Palace Museum Udaipur and Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai gives the research a comparison between museums that differ in ownership, funding and location. All the above-mentioned museums are multipurpose museums that exhibit artefacts and collections on various subjects.